![]() ![]() People should feel compelled to buy your product in the sense that they feel they really need it and genuinely resonate with the message behind it. If people understand what truly inspires you and understand why you wish to sell a product that is the key to influence people, build an image, and make a close connection to your audience. Manipulation such as dropping the price, blinking texts, using fear, peer pressure, promotions – these lead to short term gains but cost more over a longer period of time. The author talks about how inspiration works better than manipulation. Inspiration is the Key to Influence People The ‘why’ factor is a justification for a company to exist, it explains how things are done in the company and how decisions are made.Ģ. It starts with a vision (the “Why”), then moves to implementation (the “How”), and then conquers the product or service (the “What”). He defines the concept of a ‘Golden Circle’ in the book. He shares in the book that inspirational leaders start by identifying their purpose, cause, or vision. He says it is important to understand how these great minds think. The author looks at exceptional leaders who have always thought differently from common people and that is what has brought them success. Here are 5 Key Leadership Lessons from the book ‘Start With Why’ by Simon Sinek. His ideas have grabbed the attention of various industries, from small startups to Fortune 50 companies and from Hollywood to the Congress and to the Pentagon. And it’s the complete opposite of everyone else.” “Inspiring leaders and companies…think, act and communicate exactly alike. They all began their research and their ambitious projects based on a single ‘why’. He says that famous leaders such as Martin Luther King, the Wright Brothers (who invented the first aeroplane), and Steve Jobs are all from very different fields but they had one common factor. He teaches leaders how to inspire the whole organization to think that it doesn’t matter what you do, it matters why you do it. Through this book and interactions with the public, he actively encourages you to think beyond the obvious, to go back to the root cause of starting your business or joining a job. His Ted-talk is the third most viewed talk. Simon Sinek, the author of this book is a motivational speaker and someone who looks at the world with great optimism. ![]()
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